This week we are going to discover an Italian reality consolidated in the last decade through the strength of consistency and a project that has been able to renew itself with the evolution of the music and the scene.

This Is Not at L’Andy Live Music, Castiglione Olona

This Is Not. started in 2012 from the idea of four boys: Andrea, Sibe, Marco and Giovanni. In Varese, a town that certainly never put clubbing among its priorities, they developed a concept made of private parties, open consoles and word-of-mouth. A series of rumors and approval soon led them to grow and move from the original private party format to a professional group acknowledged in our industry.

This is not w/ Waajeed

A real escalation of Italianand international guests gave “This Is Not.” an energetic and proactive image, obviously based on the passion of its creators, who over time have added elements to their development, giving life to the first collaborations with leading festivals and parties such as the Take It Easy in Milan.

Dj W!ld x This Is Not

In March 2019 thelabel was born, with releases by the artists of the crew and prominent remixes, such as the DJ W!ld, with no limits to style.
Whether it’s House or Techno, with their thousand faces, “This is Not.” has been able over the years to move between different genres offering a varied musical selection to their audience.
In this playlist specially designed for us, we can capture the intimacy of the format of a group of guys who started from a dream, which has become an appreciated reality throughout the country, due to solid foundations and a constant positive spirit.